Jeanne McDonald
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    • Published Books
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Jeanne McDonald
  • Home
  • About
  • Published Books
  • Portfolio
  • Contact
  • Blog

Real strategy. Clear messaging. Proven results.

From campaign rollouts to brand voice revamps, here’s a look at the work I’ve led and the messaging I’ve shaped across digital, operational, and creative projects.

Project Spotlight

Website Redesign

Modernized site UX and messaging for Fitness Connection’s 2023 relaunch

Cupid’s Knockout PR Event
Full-service event concept and media activation with in-club execution

Influencer Program Launch
Built and scaled FC’s influencer outreach strategy and social content pipeline

LinkedIn Growth Strategy
Doubled brand visibility through consistent content strategy and voice development

Seasonal Newsletter Strategy
Helping homeowners breathe easier with branded, helpful HVAC content

Renovation PR Launch
Announced a $1.5M renovation project with a brand-forward press release that reinforced Fitness Connection's leadership in strength training.

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