From campaign rollouts to brand voice revamps, here’s a look at the work I’ve led and the messaging I’ve shaped across digital, operational, and creative projects.
Website Redesign
Modernized site UX and messaging for Fitness Connection’s 2023 relaunch
Cupid’s Knockout PR Event
Full-service event concept and media activation with in-club execution
Influencer Program Launch
Built and scaled FC’s influencer outreach strategy and social content pipeline
LinkedIn Growth Strategy
Doubled brand visibility through consistent content strategy and voice development
Seasonal Newsletter Strategy
Helping homeowners breathe easier with branded, helpful HVAC content
Renovation PR Launch
Announced a $1.5M renovation project with a brand-forward press release that reinforced Fitness Connection's leadership in strength training.
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