Fitness Connection | 2023
Website Redesign Project
In 2023, Fitness Connection’s website needed more than a facelift...
Role + Deliverables Section
My Role
Key Deliverables
Key Deliverables
- Content strategy lead
- Copywriting & editing
- Cross-team collaboration
- Launch coordination
Key Deliverables
Key Deliverables
Key Deliverables
- Site map & hierarchy
- Clean, premium landing pages
- Full copy rewrites
- SEO forward content
Challenges
- Legacy content overload
- Mobile experience was poor
- Brand voice was outdated
- Multiple stakeholders, tight timeline
Deliverables
- Streamlined UX-focused content structure
- Bold new messaging in FC’s updated tone
- Simplified pricing and FAQs
- Stronger SEO + mobile-first performance
- Clear handoff and launch support docs
Before
Before
Before
After
Before
Before
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